“Nick’s an incredibly awesome brand thinker, brand designer, brand strategist, and creative super brain.” James Hurst, Head of Brand Design, Google

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About

Nick works with clients at moments of change, bringing a brand-led approach to new propositions and services. He’s a creative entrepreneur, having previously held leadership roles at design, advertising and brand consultancies as Exec. Creative Director, Strategy Principal, Business Director and Managing Director.

Today, Nick works at the intersection of business strategy, brand expression and customer experience.

Over the past five years, he has worked with CEOs and leadership teams of high impact SAAS businesses in the US and Europe, as well as consumer brands, such as Uber. Recently, Nick has led digital transformation projects with financial services clients in the Middle East and Brazil.

Nick is also a founder and partner of several ventures, notably Deskcamping, referred to as ‘Airbnb for freelancers’ by the New York Post (acquired 2014). Ongoing ventures include a platform that lobbies to improve pay standards for essential workers; and a startup focused on ‘greening’ cities.

Nick’s founding ventures have been featured in the Financial Times, Wired Magazine, Monocle and the New York Post. He has also been a commentator on brand, speaking on BBC News and at the Design Museum and the Royal Institute of British Architects.

Contact n@nickcou.ch
Linkedin

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Experience

Brand Purpose
Brand Proposition
Brand Positioning
Sector Analysis
Cultural Understanding
Employee Engagement

Customer Research
Customer Segmentation
Customer UX/CX

Brand Identity
Guidelines and Sharing
Communications

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Clients

Arup | Branding
Aston Martin | Event
Backed vc | Naming | Branding
Bank Muscat | Customer Experience
Barbican | Exhibition
Better | Branding
Better Place | Branding
Blackberry RIM | Branding
Boots / Walgreens | Retail experience
Bush Theatre | Branding
Carphone Warehouse | Branding
Coca Cola | Brand positioning
Deskcamping | Founder
Ding | Naming | Branding
EE | Branding
Emirates Retail Leisure | Proposition dev
Ericsson | Event branding
FAB | Customer experience
Fine & Rare | Branding
Ford Motor Company
FX Channel | Advertising
Genkey | Branding | Content
Havells | Brand architecture
HTC | Branding
Intercontinental Group | Branding
Itaú | Customer Experience
Jaguar Land Rover | Events
Meltwater | Branding
Meta | Employee experience
Movenpick | Guest experience
NatWest | Employee branding
Netflix | Customer experience
Open Studio Club | Founder
Orange | Branding
Outsourcery | Branding
Principal Hotels | Branding
RBS | Employee branding
Renault | Branding
Schneider Electric | Content
Shack15 | Branding
Talk Talk | Branding
Uber | Advertising
Vertu | Advertising
Wolf / Sub Zero | Advertising
Zaha Hadid | Branding