Hi, I’m Nick

I help ambitious organisations unlock growth by aligning brand, culture, and business strategy.

My experience spans brand transformation, proposition development, creative direction, and business development — working with leading names in technology, mobility, consumer goods, and finance.

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Experience

Over 20+ years, I’ve led teams as Managing Director, Creative Director and Strategy Principal across London, Dubai, and North America — growing consultancies, shaping global brands, and delivering measurable commercial impact.

Previous roles:
Creative Partner
Creative Director
Design Director
Strategy Principal
Managing Director (LDN)
Managing Principal (LDN, Dubai)
Business Director (LDN, NY)

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Recent clients

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Media interviews

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Quotes

“Nick’s an incredibly awesome brand thinker, brand designer, brand strategist, and creative super brain.” James Hurst, Head of Brand Design, Google

“Nick is an original, whip-smart brand thinker and innovator as well as a true collaborator and team-enabling leader.” Anna Kamjou, Global Director Design Strategy, Absolut

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Work/Case-studies

Most of my work is confidential and ongoing. Request access here, Google Slides

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Contact

n@nickcou.ch
Linkedin

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Competencies

Brand Purpose
Brand Values
Brand Proposition
Brand Positioning
Sector Analysis
Employee Engagement
Customer Research
Customer Segmentation
Customer UX/CX
Brand Identity
Brand Naming
Guidelines and Sharing
Communications

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Full client list

Arup | Branding
Aston Martin | Event
Backed vc | Naming | Branding
Bank Muscat | Customer Experience
Barbican | Exhibition
Better | Branding
Better Place | Branding
Blackberry RIM | Branding
Boots / Walgreens | Retail experience
Bush Theatre | Branding
Carphone Warehouse | Branding
Coca Cola | Brand positioning
Deskcamping | Founder
Ding | Naming | Branding
EE | Branding
Emirates Retail Leisure | Proposition dev
Ericsson | Event branding
FAB | Customer experience
Fine & Rare | Branding
Ford Motor Company
FX Channel | Advertising
Genkey | Branding | Content
Havells | Brand architecture
HTC | Branding
Intercontinental Group | Branding
Itaú | Customer Experience
Jaguar Land Rover | Events
Meltwater | Branding
Meta | Employee experience
Movenpick | Guest experience
NatWest | Employee branding
Netflix | Customer experience
Open Studio Club | Founder
Orange | Branding
Outsourcery | Branding
Principal Hotels | Branding
RBS | Employee branding
Renault | Branding
Schneider Electric | Content
Shack15 | Branding
Talk Talk | Branding
Uber | Advertising
Vertu | Advertising
Wolf / Sub Zero | Advertising
Zaha Hadid | Branding

2025 / London